3DS2 is known to add friction to the checkout process and hurt conversion rates. Luckily, there’s a better way to comply with SCA regulations. In this case, we provide an update on the results of the significant optimization work we have undertaken to reduce the negative impact of 3DS2 on our clients, to a very minimum.
Recap: 3DS2 introduces friction and hurts conversion rates
Across the entire European ecommerce landscape, the adoption of the revised Payment Services Directive (PSD2) by the EU has raised significant challenges and concerns regarding the impact of these regulations on the customer experience.
While the adoption of PSD2 has heralded the requirement of SCA, it is the implementation of the latter that has become problematic. In order to comply with the authentication requirements, many industry players have relied on 3DS2 as their default mechanism. The problem with 3DS2, is that it lumps all transactions together and does not take into account the exceptions and exemptions that the SCA regulatory requirement allows.
In other words, companies add unnecessary friction to their checkout process, which leads to lower conversation rates, lower revenues and lower profits.
How Mi-Pay’s Fraud API counteracts the friction introduced by 3DS2
For businesses running our Fraud API, we have managed to reduce the negative impact of 3DS2 to a very minimum, all the while, remaining fully compliant with PSD2.
Mi-Pay’s Fraud API a flexible fraud protection solution that is able to intelligently discern between transactions that require SCA and transactions that don’t. This is done by evaluating various risk criteria and striking the right balance between PSD2 / SCA requirements and fraud risk.
The result is a better customer experience, increased customer loyalty, as well as higher revenues and profit margins.
Case study: Mi-Pay reduces 3DS2 dependency to below 2%
In the chart above, you see the evolution of 3DS transactions over time for Mi-Pay clients. By implementing the Fraud API, we have enabled our customers to reduce their dependency on 3DS2 to a low of 2%. In other words, 98% of transactions were free from friction and any unnecessary effort on the part of consumers.
Find out more about Mi-Pay’s Fraud API
Are you interested in providing an improved customer experience while boosting the profitability of your digital operations? Feel free to get in touch with us anytime. A Secure Payments expert will get back to you as soon as possible.