Carphone Warehouse Selects Mi-Pay As TopUp Partner For ‘Talkmobile’

Date: 30/3/2009

Carphone Warehouse Selects Mi-Pay As TopUp Partner For ‘Talkmobile’ Following 88% Boost
In Its Customer Lifetime Values   

Carphone Warehouse Confirms Mi-Pay’s Success In Boosting Customer Value & Lowering Costs & Chooses Mi-Pay Mobile & Online Services For Its New Flagship MVNO  

 30 March 2009 – Leading mobile payments provider Mi-Pay, is reporting an 88% improvement on customer lifetime value for Carphone Warehouse Mobile Virtual Network Operators (MVNOs) through its high demand top-up services.  So impressed is Carphone Warehouse with Mi-Pay’s performance, that it has chosen it to deliver new mobile and online top-up services for its latest flagship MVNO brand; Talkmobile. 

Already successfully driving topups for Carphone Warehouse’s Mobile World, TalkTalk and Fresh MVNOs, Mi-Pay enables subscribers to topup their prepaid accounts directly from their handset and to manage their accounts, online, through a simple web interface.  The result: greater web visits, higher top-up values, better subscriber retention and more flexibe customer payment options - all at a lower cost.  

“Mi-Pay has proven its ability to deliver market leading, innovative topup and direct channel services that add direct value to our bottom line”, said Scott Stewart, Director of Operations & Customer Loyalty. “Transforming topup from a service requirement into a unique loyalty building tool; it has lowered cost of delivery by 30%; boosted average topup values by 12%; and improved customer retention by 20%, over traditional topup methods.  This can add up to an extra £200 of customer lifetime value to a mobile operator or MVNO brand.”  

All Carphone Warehouse MVNOs require a flexible and stable service that incorporates both standard pre-pay and the new generation of hybrid services.  However, Mi-Pay takes this to a new level for Talkmobile, providing a fully unified pre-pay payment service across all direct channels; providing a seamless customer experience whilst greatly reducing the potential impact of fraud.  With Talkmobile, pre-pay subscribers will experience services previously only available to contract users including a comprehensive self-service web portal that provides a complete overview of their account.   

Stewart comments, “We are excited to have Mi-Pay as a strategic partner and will be looking to continue delivering industry leading services for Talkmobile and the wider Carphone Warehouse MVNO Customers”.  

Norman Frankel, CEO, Mi-Pay adds, “We are delighted to prove that our topup solutions are, once again, delivering real added value to our customers; particularly in the current economic climate.  Carphone Warehouse’s decision to work with Mi-Pay on Talkmobile, its flagship MVNO brand, is testament to the trust they have in our innovative, secure and reliable service - and its revenue generating ability.”