FRiENDi GROUP chooses Mi-Pay to deliver Topup Services

Date: 9/11/2010

FRiENDi GROUP CHOOSES Mi-PAY TO DELIVER NEW PREPAID TOPUP SERVICES IN THE MIDDLE EAST
Mi-Pay's Topup Payment Platform To Host Recurring & Low Balance Topup For Region's Leading MVNO

The Award winning regional MVNO leader, FRiENDi GROUP, has selected mobile payments specialist Mi-Pay to supply a new Recurring & Low-Balance topup service to its operations across the region.
Utilising Mi-Pay's multi-currency, multi-lingual payment platform and direct topup channel gateway, the new FRiENDi service will be the first in the region to provide users with an automatic topup facility when their balances are low. It will also allow customers to manage prepaid topups, via the internet; allowing the customers to purchase airtime on an ad-hoc basis; and to set-up regular recurring payments at a frequency of their choice. FRiENDi GROUP is expected to go live with the new Mi-Pay enabled services before the end of 2010.
Mikkel Vinter, Founder & CEO of FRiENDi GROUP says "Mi-Pay offers us fast and easy access to a proven, reliable and flexible direct topup service which will not only help improve convenience for our prepaid customers, but also contribute to greater revenue and ARPU by automating the topup process".
Allan Jakobsen, CEO of Mi-Pay states, "The FRiENDi GROUP was recently recognised as the best MVNO in the Middle East; and its focus on delivering innovative services and attractive pricing has quickly established its leadership position. We are delighted that FRiENDi GROUP has chosen Mi-Pay to extend its services with new topup solutions that are perfect for both new and existing, domestic and international customers.
Jakobsen continues, "Our experience shows direct top-up services appeal to high-frequency prepaid mobile users and people with busy lifestyles. They like prepaid's flexibility but dislike the hassle of having to remember to topup regularly. Together, Mi-Pay and FRiENDi GROUP will make life easier for customers - delivering the best mobile services backed by easy to manage automatic balance topup and payment."

 About FRiENDi GROUP
FRiENDi GROUP was established in 2006 and is headquartered in Dubai Internet City, UAE. Operating as a Mobile Virtual Network Operator (MVNO) and Mobile Virtual Network Enabler (MVNE), FRiENDi GROUP's core business activity is to provide service-based telecommunication services. FRiENDi GROUP has established a leading MVNO position across South Asia, The Middle East and Africa (SAMEA), being the only MVNO in the region with 2 operations and with multiple regional implementations and business development activities on-going across the region. FRiENDi GROUP recently received the Telecoms World Middle East Award for Best MVNO.