Direct Channel Top Up

Managing the prepay recharge process is a significant cost for mobile operators and prepaid debit card/e-money providers. It is also a non-core business that diverts valuable time and resources away from revenue generating activities. Mi-Pay's topup services deliver real benefits to mobile operators today, reducing these costs, increasing customer retention and allowing the operator to focus on other revenue-generating activities.

Fully Managed and Fully Indemnified

Mi-Pay provides a fully managed service that registers the customer, accepts the recharge transaction, fraud screens and authorises the payment, before sending a credit request to the prepay system. Mi-Pay handles the settlement with the bank, and ensures the funds are transferred to the operator. Mi-Pay provides 24 x 7 second line customer care to support the operator call centre. Mi-Pay's model is also fully indemnified. This means that Mi-Pay, in addition to running the whole service, takes full liability for any fraud or bad debt on the system, and manages the dispute and charge-back processes with the banks. Mi-Pay guarantees settlement to the operator, even if the customer subsequently disputes the transaction.

Understanding Customer Trends

Mi-Pay can provide the Mi-View Business Intelligence Hub, which offers full statistical and system reporting. Operators can log on to a web portal to gain instant reports on key trends. Mi-Pay also offers Mi-View Topup Optimiser. This allows the operator to target particular segments of the user base with campaigns, and provide loyalty rewards based on their future behaviour.

Customer case studies have indentified an 88% improvement in customer life-time value providing several hundred Euros of extra revenue per pre-paid client!

For more information on Mi-Pay's Direct Channel Top-up service download a product brochure.

Click here to view a short Flash movie on our Direct Channel Top up services.