
Despite the recent economic downturn, the Mobile Phone Industry is still booming with over 4 Billion mobile subscriptions in 2008 and continues to grow rapidly. However, even in developing markets with a large proportion of pre-paid phone users, reducing customer churn by retaining existing clients is a key aim of all mobile operators.
Mi-Pay has developed services for mobile operators, providing their consumers with the ability to directly credit the pre-pay mobile phones of family and friends overseas, providing a new source of additional revenue whilst reducing churn. Mi-Pay also delivers both business and technical operations covering all direct channel top-up's including web, IVR, SMS, Java client and ATM through to the payments and settlement with the bank.
MVNO's (or Mobile Virtual Network Operators) by definition are designed to exploit new mobile telephony opportunities in largely mature markets. To do this they require cost-effective services that enable them to rapidly deploy whilst remaining flexible enough to take advantage of any market developments that might impact their core business.
Mi-Pay understands MVNO's key requirements and already has live pre-paid top up services with some of the biggest MVNO's in the UK and Europe including Tesco and the Carphone Warehouse Group in the UK, Mas Movil (Spain) amongst others, who rely on Mi-Pay to provide a reliable, cost effective service that can be easily expanded to include new mobile money based products earning solid revenues whilst preserving their core market share.
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